About USP Digital
A global children's media company creating and owning original IP for children aged 0–8. Founded in Mumbai in 2013, we create content, build audiences and take our IP across platforms, apps, music and consumer products.
Who we are
We create original, educational and entertaining content for young children — from songs, rhymes and stories to early learning videos. Our content is built around original IP that children and families come back to.
We create and own our IP, producing our content and music in-house. Our portfolio spans 88 original IP properties, 30,000+ videos and 30,000+ original music recordings.
From YouTube and streaming platforms to apps, music services and consumer products, we take our IP to children and families in 45+ languages around the world.
- Founded
- 2013
- Legal entity
- USP Digital Private Limited
- CIN
- U92490MH2022PTC381616
- Locations
- Mumbai and Chandigarh
- Team
- 120+ employees
- Audience
- Children aged 0 to 8
- Languages
- 45+
Milestones
A few milestones from our journey.
Where ideas become content
Our creative and production teams work across Mumbai and Chandigarh, bringing together writers, animators, composers, editors, voice directors, AI artists, app developers and more.
From the first idea to the final frame, we create our content in-house. This gives us the creative control and production scale to build original IP, adapt it for different audiences and take it from one language to 45+ languages.
Leadership
Founded USP in 2013 and has led its growth from a Mumbai start-up into a global children's content company. He spent more than 25 years in media before that, working across advertising, live events, television series and feature films.
Leads business strategy, partnerships and operations across the company's content and distribution network, covering the YouTube estate, OTT and music distribution, licensing and the app business.
Head of creative and innovation at USP, driving its work across music, AI and children's education. She shapes creative vision, content and new-age initiatives, building engaging experiences and global opportunities at the intersection of creativity, technology and entertainment.
Two creative hubs. One global team.
Our teams in Mumbai and Chandigarh work together across content, production, technology and operations.
Mumbai
Our headquarters and creative hub.
Home to our core content production, post-production and business teams.
Chandigarh
Our production and language hub.
Supporting content creation, regional language production and network operations.
What's next for USP Digital
New ways to create, reach and extend our IP.
AI-powered production
Using AI-assisted tools to create and localise animated content faster and at greater scale.
Short-form video
Creating original content for Reels, Shorts and other mobile-first platforms.
Apps & interactive experiences
Expanding Apples & Bananas with new content, features and markets — alongside new digital experiences built around our IP.
Growing our channel network
Expanding our YouTube network and bringing more content and audiences into our ecosystem.
Global licensing
Taking our content and IP to new audiences through partnerships with distributors, platforms and other licensing partners.
Education & consumer products
Bringing our content and IP into classrooms, learning environments and consumer products through new partnerships and retail opportunities.