One of the world's largest creators of children's content.
Educational, animated and engaging content for children aged 0–8 — from songs and rhymes to early learning videos. Created in 45+ languages and available across 50+ platforms worldwide.
About USP Digital
We create original, educational and entertaining content for young children — from songs, rhymes and stories to early learning videos that children and families love to return to.
Founded in Mumbai in 2013, USP Digital has grown into a global children's content company with a team of 120+ people across Mumbai and Chandigarh.
What sets us apart
- We create and own our own IP.
From characters and worlds to stories, music and content, we build it all. - We create at scale.
Our in-house creative, animation, technology and localisation teams take ideas from concept to content and bring them to audiences around the world. - We build for a global audience.
Our IP and content reach children and families across 45+ languages and 50+ platforms worldwide.
YouTube Play Buttons
YouTube awards a Play Button when a channel passes a subscriber threshold. Our network holds 610 of them.
Play Button counts as of 21 August 2026.
What we do
We create original children's IP and take it across screens, platforms and formats worldwide.
YouTube & digital video
700+ owned channels across 45+ languages, reaching children and families worldwide through YouTube and other digital platforms.
Content licensing
We license our original content and IP to broadcasters, streaming platforms and distributors worldwide.
OTT & CTV
Our content reaches audiences across 30+ streaming services, including Roku, Peacock, Amazon, Tubi, Pluto TV and Jio.
Music
30,000+ original recordings distributed across Spotify, Apple Music, Amazon Music and 40+ other services worldwide.
Apps & games
We turn our IP into interactive experiences, including the Apples & Bananas learning app and a growing portfolio of games and video apps.
Licensing & consumer products
We extend our IP into toys, merchandise and consumer products through licensing partnerships worldwide.
Our largest channels
Ten of our biggest IPs, reaching children around the world.
Collaborations
Working with leading platforms, studios and global brands across content, distribution and licensing.
Reliance Jio
Eight USP apps were made available to Jio users at no cost. Our content continues to reach audiences across Jio's digital ecosystem, including Jio set-top boxes, Android TV and JioBook.
Jazwares
A licensing partnership with the global toy company that brought Bob The Train to life as an international toy range.
Cosmos-Maya
A content-sharing and IP distribution partnership with one of India's leading animation studios, expanding the reach of our content and IP.
News and press
Coverage of our milestones, awards and partnerships.
Working with USP Digital
We partner with platforms, distributors, brands and studios to bring our IP and content to audiences worldwide.